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Recent studies indicate that the number of small businesses utilizing social media in the USA alone stands at approximately 30.57 million, and globally, an astonishing 212.40 million small businesses harness the power of social to engage customers and drive business growth.
As a business owner, social media has become an essential part of any marketing strategy. With so many platforms to choose from, it can be overwhelming to determine which ones are the best fit for your business. In this blog post, we’ll take a deep dive into the most popular social media platforms and discuss which ones could be the best fit for your business goals.
With over 2 billion monthly active users, Facebook is the largest social network in the world. More than just grandmas competing about who’s got the best grandkids, it’s a strong platform for businesses of all sizes. All those FB friends allow you to reach a wide audience, build a community around your brand, and engage with your customers in a more personal way. Facebook’s new feature, the Facebook Shop, allows you to create a shopping experience for your customers right on the platform, which can be a great way to increase your sales.
Notable Features
- Robust targeting options allow you to reach specific demographics, interests, and behaviors ensuring you nail the right audience
- Retargeting is a snap thanks to the ability to retarget website visitors, email subscribers, and even offline customers using Facebook’s custom audience feature.
Okay, we may mindlessly scroll for hours looking at cute pets with their own accounts doing crazy things, but Instagram has some serious brand power that can’t be ignored. If you want your brand to be Instafamous you’ve come to the right place because the platform is tracking over 1 billion monthly active users. In fact, Instagram has become the #1 social platform for brands. What makes Instagram so dang appealing? It’s all eye candy. Whether you post or use Reels, your brand has now become a visual delight to a wide range of audiences — we’re talking an impressive 18-45. It’s a low pressure way to interact with your customer base that’s authentic and fun.
Notable Features
- Instagram’s shopping feature, Instagram Shop, allows you to tag products in your posts and stories, making them just a click away for purchases.
- Reels is a newer feature that’s emerged as a formidable competitor to TikTok, captivating Instagram users worldwide. With its short-form, creative videos set to music, Reels offers a similar experience to TikTok’s viral content and has gained immense popularity among Instagram’s vast followers.
- Instagram’s advertising allows you to create ads that appear in the users’ feeds, stories, and Reels which can help you reach a larger audience. You can easily boost any posts into ads or use Ads Manager for multi-platform campaigns.
Looking to attract a higher proportion of guys with your branding? Twitter might just hit that sweet spot. Nearly 63% of Twitter’s user base is male.
With over 330 million monthly active users, Twitter is a great platform for real-time updates and engaging with customers. It’s also great for customer service, as it allows you to quickly respond to customer inquiries and complaints.
Most of its users come for quick news updates, political rants and satirical put-downs. Serve up your ads right along with that content through a robust advertising platform that allows you to create ads that appear in the users’ timelines, explore, and even search results. While Twitter’s ad reach isn’t the largest as other social media platforms, it does have a specific following. If your target audience is there, you should be too.
Notable Features
- Twitter’s targeting options allow you to reach specific demographics, interests, behaviors, and even keywords which can help you reach the right audience.
- Twitter Shopping allows you to upload and organize your product catalog, as well as launch, manage, and grow your virtual storefront.
If you’re a B2B looking to gain traction, LinkedIn is where it’s at. As a space for people to network professionally and share thought leadership, it’s no shocker that it’s become the #1 social platform for B2B brands. Compared to other social media giants, LinkedIn practically seals the deal — 82% of B2B marketing success is reportedly found on LinkedIn compared to any other platform.
With over 875 million members worldwide and in 200 different countries, LinkedIn is the world’s largest professional social network. If you’re thinking of expanding your recruiting efforts, it’s wise to make sure you utilize LinkedIn. With over 58 million listed companies and an impressive 52 million job seekers actively searching every week, it comes as no surprise that a remarkable 77% of recruiters rely on LinkedIn as their primary resource.
Notable Features
- LinkedIn Pages allows you to create a dedicated page for your business, which can be a great way to increase brand awareness and connect with other professionals in your industry.
- LinkedIn also has a robust advertising platform that allows you to create sponsored content, sponsored InMail, and even sponsored job posts.
- LinkedIn’s targeting options allow you to reach specific demographics, job titles, industries, and even companies, which can help you reach the right audience.
Final Thoughts
Not sure which social platform you should be on? We get it. As a business ourselves, we understand how challenging it can be to maintain a strong social presence even on one platform with all of the other priorities you have. Fortunately, our team is multi-talented at putting together social media strategies, in part with digital marketing strategies so we know exactly how to stay on top of things. To learn more about how we can help you start building your social media presence, reach out today.
