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Nestled in the piney woods north of Houston, Camp Cho-Yeh (pronounced “cho-yay”) is more than a premier summer camp and retreat center—it’s the kind of place that lives up to the ‘Yay!’ in its name.
For families, finding a camp or retreat that offers more than activities—a truly life-changing Christian environment—is no small task. Camp Cho-Yeh rises to the challenge, providing transformative experiences, spiritual growth and a vibrant community in the heart of Texas.
However, their outdated website wasn’t keeping pace with their mission. Parents and retreat organizers struggled to find the information they needed, and the camp’s powerful story—its lasting impact on lives—was getting lost in the digital shuffle.
The Problem: A Website That Didn’t Reflect the Camp’s Heart and Soul
Camp Cho-Yeh recognized the need to modernize its digital presence to better serve families and future retreat planners. The challenges they faced were clear:
- Outdated Design: The site’s clunky navigation made it hard to explore the camp’s 800-acre property or connect emotionally with its mission.
- Fragmented Branding: Sub-brands like retreats, summer staff, and gap year programs lacked cohesive visuals and messaging.
- Frustrated Users: Parents couldn’t easily browse real-time session availability, and retreat organizers struggled to grasp the breadth of options available.
The Solution? Ardent Went Camping.
To truly capture the essence of Camp Cho-Yeh, our team didn’t just redesign the website—we immersed ourselves in the experience. Over two days in Livingston, Texas, we bunked onsite, explored all 800 acres of the lakeside and forested property, and participated in camp activities.
In addition to enjoying the camp’s outdoor spirit, we conducted in-depth interviews with key groups, including summer camp leaders, retreat coordinators and staff recruiters. These conversations gave us a deep understanding of Camp Cho-Yeh’s mission, values and life-changing impact.
This hands-on approach allowed us to create a website that reflects the soul of Camp Cho-Yeh, inviting others to experience its transformative power.
What We Did
Streamlined the User Experience
We reimagined the website with parents, campers and organizers in mind:
Seamless Navigation: We restructured the website’s information architecture to create clear pathways and filtered the experience for parents, campers and retreat organizers, ensuring visitors can quickly find the information they need.
Custom Camp Calendar: Our development team created a customized updateable calendar with filter options. Parents can now effortlessly browse available dates, programs and real-time session availability—making planning and sign-ups a breeze.
Clarified the Mission/Messaging with Consistent Branding
Camp Cho-Yeh’s programs now feel cohesive, intentional, and unmistakably part of the same story:
Custom Sub-Brand Design: Each program—summer camps, retreats, gap year initiatives, and staff recruitment—has its own distinct yet unified look.
Consistent Storytelling: Every visual and piece of content reflects the camp’s mission of inspiring adventure, nurturing growth, and fostering faith.
Stunning Visuals: High-quality photography and videos showcase the camp’s beauty and invite visitors to connect emotionally.
Marketing and Lead Generation: Turning Interest into Action
We designed the site to guide visitors from curiosity to commitment:
Targeted Messaging: Tailored CTAs speak directly to parents, organizers, and other audiences.
Optimized Conversion Funnel: Clear steps lead visitors from discovery to decision, driving registrations and inquiries.
Enhanced Data Capture: Advanced tools gather key information to help Camp Cho-Yeh build lasting relationships with future campers and retreat guests.
With a new digital presence that matches the camp’s energy and purpose, Camp Cho-Yeh is ready to welcome even more families and organizers into their story of adventure, growth and faith.
Curious to See the Transformation?
SEE THE NEW SITE >
