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Top of Lake Golf Club
Strategy + Branding
After years of decline and a devastating tornado in 2015 that destroyed its clubhouse, Top of Lake Golf Club went through a name change and lost some of its original identity. With new ownership, the club aimed to reconnect with its roots and restore the “Top of Lake” name that locals had long cherished. Ardent Creative partnered with them to develop a refreshed brand that honors the club’s rich history and scenic lakeside setting, inviting both loyal members and new players to experience the club anew.
Branding - Main Logo
Branding + Logo
To bring Top of Lake’s unique story to life, we explored design concepts inspired by the lake’s natural beauty and the area’s heritage. The design team created a logo that checked all the boxes with wave-inspired elements in a calming blue palette. This cohesive brand identity seamlessly translates to flags, shirts and pro-shop merchandise, providing a renewed sense of pride for members.
Logo Mark
Logo Mark
Brand Guide
We also developed a comprehensive brand guide which included logo usage, color palettes and typography. This guide ensures that their refreshed brand identity is consistently applied across all materials helping to strengthen their presence and engage both long-time members and newcomers alike.
Design
The completed brand package included versatile logo files, custom embroidery designs and a flag design that reflects the club’s new visual identity. These elements make it easy for Top of Lake to apply the branding across various touchpoints and create excitement amongst its members.
Shirt
Pattern
Flag
