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Howard Kane Plumbing is a locally owned, family-operated commercial plumbing contractor serving the DFW metroplex for over 60 years.
To say plumbing runs deep in this family’s veins is a bit of an understatement.
In 1955, Howard F. Kane started a one-man plumbing business that flourished into one of the region’s largest and most respected commercial plumbing companies specializing in design-built systems. Today, his grandson, Howard Kane, proudly carries the torch as a fourth-generation plumber and the third-generation leader. Under his leadership, the company is pioneering new practices and technologies, making it one of the few to offer design-build plumbing systems for massive commercial and industrial clients.
Challenges
Despite Howard Kane Plumbing’s reputation as a high-tech industry leader, its website failed to reflect this status. The outdated site did not showcase the company’s full range of capabilities or properly display its portfolio of large-scale projects, which the company is widely known for.
Cue the Ardent crew.
Howard Kane Plumbing tapped Ardent to design a new website to inspire confidence among new business leads and appeal to younger decision-makers. The company sought a brand identity that leveraged its storied heritage while conveying a modern, polished image.
“I needed to update my business’s website to showcase more of the recent work we have completed as well as tell the story of Howard Kane Plumbing. Everything from the overall layout of the website to adding the informative video, and family timeline were great recommendations and I am thankful to have such a great website that I am as proud of as I am our company.”
Howard Kane
Web
The new website easily presents the full suite of services that Howard Kane has to offer, utilizing user-friendly navigation and a modern design. As with any site we work on, an SEO strategy was employed to ensure traffic was directed effectively, improving visibility in search engine results, driving more qualified leads, and ultimately enhancing the company’s online presence.
Keeping It in the Family
When we mentioned that the Kane family’s long-standing expertise in plumbing spans generations — we’re talking four generations of Kanes have carried on the family legacy. This family-oriented culture and history are visually illustrated through a uniquely designed timeline featuring old black-and-white family photos of the various generations.
Storytelling Through Video
Sometimes while you’re in the trenches of the job — much like plumbing, we’d imagine — you find opportunities to dig in and improve on the original task. Sure, Howard Kane came to us for a refreshed website, but we realized we could do so much more to tell their story. In Howard Kane’s case, we realized their impressive large-scale projects needed to be shown effectively. Video became the clear content strategy.
From Blueprints to Breathtaking Views
Drone footage captures the scope and scale of their commercial and industrial projects, including massive distribution centers and ambulatory surgical centers. These captivating visuals provide a clear picture of Howard Kane’s full range of solutions in action.
Video storytelling was also used to share the heart and soul behind the company. Through insightful interviews, we weaved a narrative that highlights their rich family legacy and commitment to innovation.
Results Running Deep: Exceeding Expectations for Howard Kane Plumbing
- Enhanced Online Presence and Brand Image: The website’s storytelling elements effectively convey Howard Kane Plumbing’s unique blend of heritage and innovation, leading to a positive impact on brand perception among target audiences.
- Improved Project Visibility: Drone footage and captivating visuals effectively showcase the scope and scale of Howard Kane Plumbing’s large-scale commercial plumbing solutions.
- Morale Boost: The website’s accurate portrayal of the company’s success and legacy has demonstrably fostered a sense of pride among employees.
As Howard Kane himself noted, “I have seen an increase in the level of professionalism from my staff after going through the process of updating our site with new headshots and project information. There is a lasting presence of pride that I see in my employees that is spurred from the lasting success of our company that was so accurately portrayed through our website and the processes to get it updated to what it is today.”
