Covenant Christian Academy is a classical Christian private school in the DFW area. They partnered with us to create a new image campaign that showed how a Covenant education is a unique, life-altering experience for faith-first families. In fact, you could say their educational approach is “uncommon” in how the fundamental values of faith and love for God guide everything they do. Drawing from this unique differentiator, the “Un-” campaign was created to showcase the spirit of their school and boost them to top-of-mind for parents shopping for a private Christian education.

Amid a sea of bland school messaging, the Un- campaign stood out proudly with the use of Covenant’s school colors—bold orange on a backdrop of blue. We ran multiple digital marketing campaigns for the school’s open houses and the athletics department utilizing the new branding strategy. To further capture the attention of potential families, we also directed and produced videos and photoshoots that simply told the story of Covenant Christian Academy—how being uncommon is actually excellent in a sea of sameness.