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Camp Cho-Yeh

Strategy + Design + Web

In Texas’ competitive summer camp market, Camp Cho-Yeh needed a way to stand out from the crowd. Cho-Yeh also desired a modern website that was both user-friendly to parents and effectively communicated the camp’s unique spirit through multimedia content.

Branding - Logo

Content Strategy

A seamless blend of storytelling and user-friendly custom navigation allowed parents to easily find the information they needed. Eye-catching video narratives brought the camp’s magic to life, capturing the excitement and spirit of Camp Cho-Yeh (the Yay!)

Our Mission Video

Design

Our designers dug in and created a visually cohesive yet multifaceted website incorporating distinct badging and color schemes for the camp’s diverse sub-brands. The design was modern, clean, and engaging, reflecting the camp’s vibrant atmosphere.

Program Badge

Retreats Badge

Staff Badge

Iconography

Website Design

A tablet and phone displaying the Cho-Yeh Camp website.

Custom Camp Calendar

In collaboration with our development team, we built a user-friendly, updateable calendar with filter options, allowing parents to effortlessly browse available dates and programs.

Features

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Camp Cho-Yeh

Brand Activation

Informational Brochure
Wholesale Line Sheet
Press Media Kit
Marketing Postcard
Door Hanger
Apparel items (2)

PowerPoint Template (6 pages)
Social Media Skins (3 platforms)
Instagram Cover Stories (6)
Animated Logo Intro
Basic MailChimp Template

Informational Brochure
Wholesale Line Sheet
Press Media Kit
Marketing Postcard
Door Hanger
Apparel items (2)
PowerPoint Template (6 pages)
Social Media Skins (3 platforms)
Instagram Cover Stories (6)
Animated Logo Intro
Basic MailChimp Template