The Haven approached us to develop a comprehensive brand identity that went beyond just a logo. They wanted a deep exploration of their company’s potential and how they could truly connect with their audience. We started with a clean, minimal logo and then expanded it across various assets. Custom patterns were designed for use on future products and packaging, while additional elements like a stamp and a leaf—derived from the logo—were created to provide flexibility in how they could apply their brand across different platforms. A script was incorporated to add a personal touch, enhancing their brand’s identity. We also developed the tagline, “Nature Inspired Lifestyle,” as an asset that could stand alone.