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Think about the people you choose to spend time with. Have you ever wondered why? There might be any number of reasons, but the most significant one is that you’re attracted to their personality. This concept extends to more than just who we decide to hang out with. This is how people choose what brands to associate with as well.
With the content creation world becoming increasingly oversaturated and with AI tools threatening to take over, it’s time to focus on how you can stand out in the crowd. In this blog, we’re going to share 4 tips on how you can add some personality to your branded content.
1. Tell A Good Story
You know what’s amazing about stories? They have this magic ability to turn simple words into meaningful ideas and make them come alive.
As a content marketer, using storytelling as a tool can be a game-changer when it comes to capturing your audience's attention and hitting them right in the feels.
It’s an unbeatable way to build strong bonds with your customers and create lasting relationships.
2. Write As You Would Talk
What’s a quicker way to turn readers away than to write as if you’re a machine? Truth be told, we’re not sure there is one. Who wants to sit through pages of words that sound completely automated? Even when people are reading content about serious topics, they are still looking to feel engaged or entertained. How can you accomplish this? The answer is simple: write as if you are having a conversation with your audience. This allows the reader to feel connected to the words you’ve written, making it more memorable and permitting a relationship to form between your audience and your brand.
3. Don’t Allow the Machines to Do It All For You
With powerful Artificial Intelligence tools like ChatGPT and Jasper becoming prominent in the copywriting community, you will likely start seeing more and more content that sounds auto-generated. While AI can be helpful when it comes to speeding up the writing process, automated copy that hasn’t been edited by a human writer lacks a human perspective. Now we aren’t saying don’t use these tools at all. At Ardent, we know how to work the machine to our advantage when it’s appropriate. AI tools haven’t quite been perfected, so don’t rely on them yet to be an end-all be-all means to write and produce copy. Remember, quality is everything when it comes to the representation of a brand.
4. Use Powerful Emotion In Your Storytelling
Using strong emotions in storytelling can make all the difference in engaging your audience and making a lasting impact. Emotions are what drive human behavior and decision-making and by tapping into these emotions in your writing, you can evoke a strong response from your audience. Copywriting is equal parts art and science. Knowing how to utilize basic psychology to your advantage by employing a few of the most powerful trigger words in your writing is key. Whether it’s tapping into the fear of loss, the thrill of adventure, or the joy of love, the right emotion can create a powerful connection with your audience and leave a lasting impression. This emotional connection not only keeps your audience engaged, but also helps to establish a bond between your brand and your audience, creating a more memorable experience that will keep them coming back for more.
Final Thoughts
People’s perceptions of your brand are shaped by their overall experiences with you. In today’s digital age, the relationship between your brand and your audience goes beyond just physical interactions in stores. By incorporating personality-rich content into your marketing strategy, you can leverage the power of psychology to enhance your marketing efforts and build a sense of community with your audience. Not only will this keep them entertained, educated, and engaged, but it will also help to strengthen relationships, increase brand awareness, and foster positive perceptions of your brand. By incorporating personality into your content, you can effectively build a strong brand image and create a memorable experience for your audience.
Want to start producing more written content for your brand? Our Copywriters at Ardent Creative have willfully mastered the art of engaging various audiences with their writing. Reach out today to see how we can help you build your brand.
